Authenticity” seems to be the buzz-word of 2019.
The experts will tell you that maintaining authenticity on social media is crucial to growing your audience, selling your products and fostering a loyal community. And… They’re right.
But what does being authentic actually mean?! What does it look like?! And HOW do we do it?!
For me? Authenticity comes back to that overused, white girl saying… “your vibe attracts your tribe”. My transparency on Instagram has been KEY in not only the growth of my following, but it’s also been the catalyst for finding my voice as a brand (and tbh? As a person too).