How and Why to Work with Micro-influencers

How and Why to Work with Micro-influencers

A few years ago, influencer marketing exploded onto the scene and suddenly it seemed like every brand was having their products promoted by those with large social media followings. Fast forward a few years and brands started to realise that while having an influencer with 100,000 plus followers pose in front of a mirror with their product seemed to be an effective strategy, the reality is that often it didn’t actually achieve much. It mostly just resulted in a flood of bot-like comments (cue fire emoji).

Enter micro-influencers. A micro-influencer is generally considered to be someone with a smaller (anywhere from 5,000 to 20,000) but highly engaged following. Their smaller follower count tends to mean that their audience is more authentic and connected – almost like a little community. As someone who is considered to be a micro-influencer, I have seen the value they can bring to brands and how effective they can be as part of a marketing strategy.

If your brand isn’t already using micro-influencers (FYI – you totally should be!) then here are a few reasons why you should and some tips on how to go about it.

HOW TO BE AUTHENTIC ON INSTAGRAM

HOW TO BE AUTHENTIC ON INSTAGRAM

Authenticity” seems to be the buzz-word of 2019.


The experts will tell you that maintaining authenticity on social media is crucial to growing your audience, selling your products and fostering a loyal community. And… They’re right.


But what does being authentic actually mean?! What does it look like?! And HOW do we do it?!

For me? Authenticity comes back to that overused, white girl saying… “your vibe attracts your tribe”. My transparency on Instagram has been KEY in not only the growth of my following, but it’s also been the catalyst for finding my voice as a brand (and tbh? As a person too).

Why Your Facebook Ads Aren't Converting

Why Your Facebook Ads Aren't Converting

Facebook Ads up-and-running? Check. Targeted AF audience? Check. Decent ads budget? Check check #CHECK.

Buuuuut still? Crickets. Tumbleweeds. Zilch conversions.


Followed by the ol’… “Yeah nah, Facebook Ads don’t work for my business” line. (There’s one way to get me #triggered).

Whether you like it or not, there are so many factors that way in on the success rate of a Facebook Ad. And I guarantee you you’re ignoring at least half of these aspects.

These tips? I typically save them for my 1:1 Facebook Ad Training sessions and paying clients. Buuuut you guys NEED this. Really bad. So, without further adieu? Lets say goodbye to the FB Ad radio silence, and a big HI HELLO WELCOME to ROI, conversions, legitimate leads and those dollar-dollar-bills, yo. (Please don’t let me say that ever again).

Why your Scarcity Mindset is Stagnating your Growth

Why your Scarcity Mindset is Stagnating your Growth

As females, we are unknowingly taught from a young age to compare ourselves against each other in [quite literally] every way.

From our bodies, to how “fun” we are, to who has a nicer husband/partner, … right down to our intellectual capabilities, … and so on.

As females in business? This habit can quickly turn utterly toxic and essentially prevents us from unlocking our own authentic potential as female founders.

How to Increase your followers with User Generated Content

How to Increase your followers with User Generated Content

If social media had a King, it would be User Generated Content (UGC).

Its one of the most powerful social media tools we have available to us… and the best part? We can ALL get it for FREE.

Today I’m going to take you through what UGC is, why so successful on social media and HOW you can get it for FREE for your business [whether you’re a product or service based biz.]

A One-Step Strategy to Building Your Online Tribe

A One-Step Strategy to Building Your Online Tribe

While I don’t have hundreds of thousands of followers [yet], my online “tribe” is growing strong and steady organically each day. YAY!

And being a social media strategist, that’s not by accident – ha!

When I launched my social media pages, I had a comprehensive strategy put in place to ensure my page would grow organically.

So while there is plenty of elements that has put me AND my clients on the road towards social media success… today I am going to let you in on ONE strategy I use, that I believe is THE most crucial when it comes to social media growth.